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The first thing that you need to do when using an internet business plan template is to make sure that the template is something that you want to follow. A lot of people will choose their template because they like the results that it could help them achieve. Unfortunately, the steps included in the template may not be something that interests them. This scenario will almost always result in failure, not because of the template, but rather because it isn't implemented correctly. If you don't want to buy a bunch of online advertising, then you are not going to effectively use a template that is reliant on PPC advertising. When choosing your template, make sure that you are paying attention to the specific strategies and not the end results.