A good template will provided a step_by_step approach with explanations as to why each step is proposed. The strength of the marketing plan derives from the integration of each step. So if you leave out a step, you may undermine your own plan. Some of the better marketing plan templates provide detailed instructions for newbies and do not presume that they know how to take each of the steps required in the template.
All that a business owner needs to do is discuss these initial recommendations outlined in the template, and to determine which among them are relevant to his current business or project. The inputs and participation of the entire organization is important in order to make the plan relevant and effective. Representatives from various sectors of the company should be involved. All these can be achieved with the help of a template.