A good template will provided a step_by_step approach with explanations as to why each step is proposed. The strength of the marketing plan derives from the integration of each step. So if you leave out a step, you may undermine your own plan. Some of the better marketing plan templates provide detailed instructions for newbies and do not presume that they know how to take each of the steps required in the template.
Printable templates _ it is always better to have the plan in the printed type as because in this way it will be easier for the responsible authorities to check if the progress of the company is going according to the action plan template. Since it is in printable form, they can effectively see the sales history of the past, analyze the present market situations, assume the power of the competitors and then check the actual performance of the company in comparison to the printed action plan template.