A good template will provided a step_by_step approach with explanations as to why each step is proposed. The strength of the marketing plan derives from the integration of each step. So if you leave out a step, you may undermine your own plan. Some of the better marketing plan templates provide detailed instructions for newbies and do not presume that they know how to take each of the steps required in the template.
There is a generic template that is available for all types of businesses. To make a business plan template, you need to modify the standard template that is suitable for your industry and business. The style of writing, the overall organization and the presentation of the ideas is what makes a good business plan template. Creating a template involves a significant amount of research, re_thinking and planning. Detailed notes regarding the sources of information and the underlying assumptions that support the financial data and information must be kept carefully for quick and easy reference as and when needed. To make a business plan template usually begins with the name and the details of the owners of the plan. This is followed by a table of contents that constitutes an executive summary, a general description of the company, the products and services the company offers, the marketing plan, the operational plan, and the management and