Printable templates _ it is always better to have the plan in the printed type as because in this way it will be easier for the responsible authorities to check if the progress of the company is going according to the action plan template. Since it is in printable form, they can effectively see the sales history of the past, analyze the present market situations, assume the power of the competitors and then check the actual performance of the company in comparison to the printed action plan template.
If you need to present a marketing plan to your boss then it is very important that the format used for the plan is appealing. Using an attractive format with proper charts, graphs etc. can really make a difference but at the same time designing the marketing plan can be a chore. So if you have to present your plan to your bosses but do not have the time then you can simply buy a template.