The purpose of creating the template is not to speed up the process of deriving the final business report but thinking about your business in an intelligent, smart and planning fashion. While going through the various facts and ideas, you gradually get involved in looking at ideas and business models in a more critical way. Though this process may initially appear to be a waste of time, the process of creating the template also has the power to prevent a poor decision that could prove to be a disaster in the long run, if not properly addressed upfront.
If you need to present a marketing plan to your boss then it is very important that the format used for the plan is appealing. Using an attractive format with proper charts, graphs etc. can really make a difference but at the same time designing the marketing plan can be a chore. So if you have to present your plan to your bosses but do not have the time then you can simply buy a template.